Less than ten years ago, Spotify had a pretty different logo than the actual one. Tradition and trajectory are two main characteristics of the newspaper, and the extreme Serif we can find in the logo guarantees it. This company was created 170 years ago and still works nowadays. The New York Times is one of the most popular newspapers in the world. A Serif font is not a coincidence in this case, it's a decision to mark their trajectory and recognition. You probably know this business that has over 100 years in the market. With a message of futurism and technology innovation, using a Sans Serif font in their logo is a perfect choice. Tesla is probably one of the most modern and avant-garde companies we can find nowadays. Let's see some examples of how this works.
Choosing between a Sans Serif or a Serif can be a determinant of the personality of your business. How do fonts impact a logo?Īs we mentioned above, the fonts you choose for a logo will help (or not) the construction of your brand's image. There are three groups of Sans Serif fonts: Grotesque, neo-grotesque and humanist. I am writing this in a Sans Serif font, and you will be reading it in The Design Project also with a Sans Serif font. Almost every digital device uses Sans Serif fonts as the default typeface. With the boom of e-commerce and fintech, we are getting used to seeing more and more Sans Serif logos in new brands. If you want a minimalist, modern and dynamic appearance, you should probably choose a Sans Serif font. In general terms, a Sans Serif font represents the opposite of a Serif font for a business. Those two words can describe Sans Serif fonts and businesses that use them. Transitional: Times New Roman, Baskerville. The following list will show some of the most popular fonts from each group. We can distinguish three big groups: old-style, transitional and modern. Serif fonts can create a sensation of tradition and trustworthiness, so it is common to find this font in law firms, hospitals, and insurance companies.Īs you may know, several fonts are with Serif. If we think about where we can find this type of letter is probably in conventional newspapers, classic books and magazines, or traditional stores. If you are looking for a traditional and solid appearance, Serif fonts can be a good option. It is all about choosing the correct one for the message you are trying to send to a particular audience. Serif or Sans Serif? Which one is the right option?įirst of all, we have to clarify this: there is no better or worse font type here. While Serif fonts are commonly used in more traditional and old-fashioned businesses, Sans Serif tends to be the perfect option for those new and modern companies. Different colors generate different reactions, and different fonts have similar effects. The other difference between Serif and Sans Serif fonts is the message they will send to the receiver. Every day, new types of letters are being created on the internet in both categories, and something made a long time ago is recreated nowadays for decorative purposes. The first big difference between a Serif and a Sans Serif font is pretty apparent and in the name: one has a serif while the other does not.Īs we mentioned before, Serif fonts are the predecessor of sans serifs, but that does not mean that every Serif font is older than the Sans Serif fonts. The difference between Serif and Sans Serif Long ago, when letters were engraved on stones to create stamps, these little lines were added to the letters because of the chiseling of stone. It is believed that these decorative lines were born with a purpose in the past. It is impossible to understand the difference between a Serif and a Sans Serif font without first talking about what a Serif is.Ī Serif is a decorative line that is added to some letters at the beginning or/and at the end. Also, we will share with you some tips to give you the tools for choosing the best font type for your case. In this article, we will see the differences between Serif and Sans Serif fonts and how different companies use them to empower their messages. You probably have heard about Serif and Sans Serif fonts and may know the differences between them, but do you know how they can influence your brand's communication? In design, every little aspect of creation matters. Different fonts can communicate other things.
0 kommentar(er)
